How India Reads

Rigorous academic studies validating our impact on English learning outcomes for children across India

4
Independent Studies
40,000+
Students Evaluated
250+
Schools Involved

Freadom's impact is grounded in rigorous academic research and independent studies. Our methodology leverages both AI and scientific assessment to provide proven outcomes for children aged 3-12. Through partnerships with institutions like Stanford University, ACER, and the Centre for Civil Society, we've demonstrated significant improvements in reading fluency and academic growth at an affordable cost.

What the Research Shows

Large-Scale Independent Study: FAST & “Where India Reads”

Freadom & ACER (Australian Council for Educational Research)

Independent Research Report • 2017-18

VIEW REPORT

Personalized Recommendations in EdTech: Evidence from a Randomized Controlled Trial

Stanford University Research Team

Stanford University Working Paper Series • 2021

VIEW RESEARCH PAPER

Digital interventions and habit formation in educational technology: Evidence from a randomized controlled trial

Stanford University Research Team

Stanford University Working Paper Series • 2022

VIEW RESEARCH PAPER

Language Learning Lab: Improving Spoken English in Budget Private Schools

Centre for Civil Society & Freadom

Pilot Study Report • 2024

VIEW PILOT RESULTS

Research Made Simple

Visual breakdown of our key research studies - understanding the focus, methodology, and breakthrough results at a glance.

Large-Scale Independent Study

FAST & "Where India Reads"

In partnership with ACER, we developed India's first large-scale English reading assessment for private schools, called FAST (Freadom Assessment of Scholastic Thinking) which lead to the publication of the "Where India Reads" report.

19,500+
Students
106
Schools
20
States
4 - 6
Grades

Key findings validated our core belief

  • Strong correlation between home reading environments and achievement
  • Children with regular book access showed significantly higher scores
  • Empirical proof: "exposure leads to proficiency"
Stanford University RCT

Digital Habit Formation Study

Stanford research investigating contest-based interventions for sustained reading engagement.

10,000
Students
138
Schools
1 - 6
Grades
100
Days Reading Contest
Randomized Controlled Trial: Schools randomly assigned to treatment vs. control groups
Gamified Leaderboard: Digital contest with prizes for top 1,000 readers
24-Week Follow-up: Long-term tracking to measure habit formation
45%
Story Completion Boost
2X
Leaderboard Visits
75%
More Post-Contest Engagement
24+
Weeks Sustained Engagement
Stanford University RCT

AI-Powered Personalization

Research on impact of personalized content recommendations on user engagement using matrix factorization algorithms.

7,750
Students
3 - 12
Students Aged
2
Week Trial
Matrix Factorization: AI algorithm for personalized recommendations
A/B Testing: Personalized recommendations for treatment group vs. editorial curation for control group
Engagement Tracking: Story previews, starts, completions, and reading time
60%
Engagement Boost
78%
More Story Completions
87%
Reading Time Up
14% - 20%
Overall App Usage Boost
Centre for Civil Society

Language Learning Lab

Tech-enabled initiative in Budget Private Schools across Delhi NCR to improve spoken English proficiency.

3000
Students
6
Schools
1 - 5
Grades
School Integration: Freadom app leveraged to combine regular classroom English practice, teacher training, and parent involvement
Gamified Learning: Daily English speaking encouraged
Parent Involvement: Family orientation sessions
+3.12
Average WCPM Increase
97%
Max WCPM Improvement
51%
Average Pronunciation Gain

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